About us

We love enriching the European retail ánd consumer with innovative, unique, inspiring and brands. 

We build the bridge between global food innovation and the consumer and become the go-to partner for international food brands looking to enter Europe, mainly The Netherlands and UK. 

Reliability 

  • We honor our commitments; 
  • We communicate early when something is at risk;
  • We never leave partners hanging.

Honesty

  • To each other: direct and respectful;
  • To partners: realistic, no sales talk;
  • To ourselves: we acknowledge what doesn’t work.

Ambition

  • “Good enough” is not enough;  
  • We think beyond one location;     
  • We aim to win in the market.

Germain

25+ years in FMCG

Sales experience across Europe with major multinational companies and more 
recently growing challenger brands within the  Food & Drink industry across Uk & Beyond 

25 years in Food (retail, wholesale, food service and FMCG) within Jumbo, 
IJsvogel, Maxxam, Sodexo and Friesland Campina. Experience in Category Management, Procurement and R&D incl. C-level, all within food-related companies across Europe.

van Zijtveld

 20 years FMCG experience with the big Dutch Food Retailers,
PLUS Retail (12 years), C1000 (4 years) and Superunie (4 years).

Experience in Category Management, (digital) Marketing and E-commerce. 

Blake

More than 25 years FMCG industry experience across the Netherlands, Belgium and UK with Group Danone, Britvic (Pepsi) and Heineken and the last 7 years representing both new and challenger brands across Europe within the food, drink and pet industry.

We’re a team that enjoys building connections between markets, brands and people, and helping turn growth ambitions into something real and achievable.